| If you are knowledgable in a subject and have time to write interesting and informative essays, submitting articles can be one of the MOST effective forms of advertising for the money. The reasons are three-fold: First of all, Your customers are hungry for information especially when they're ready to buy. Article submission sites are becoming more and more popular as one stop shops for information because people know they can find data that's relevant and up to date. Fill your articles with key-words and they will find you... no search engine required. Secondly, your competition is looking for fresh content to post to their website and they also know that article submission sites are the place to find such material. Why would you want to help your competition? Because as a condition of posting your article, your competitor must include a link back to your website. It's like taking candy from a baby. Lastly but certainly not least important is that the major search engines love fresh content and 'index' article submission sites frequently. When you post to one of these sites, your article will be indexed and automatically included in search engine results. |
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| In addition, the link from the article will be noticed by the search engine and increase your 'page rank' and your standing in the search results overall. You should be writing fresh content for your website on a regular basis anyway... might as well capitalize on this marketing niche in the process.
When submitting your article to multiple article directories you should keep in mind that search engines will consider the first site it indexes as the 'originator' of the article. This means is that you should first publish the article to your own website and wait for the search engines to index your site before submitting to any article directories. If you don't, you will be penalized for publishing 'duplicate' content and suffer a hit on your search engine standings. A better alternative is to develop different 'versions' of your article so there is no duplication. The best practice is to submit a different 'version' of the article to each article directory... and the 'best' version to your own website. Developing different article versions and submitting to multiple article directories can be tedious and time consuming. Luckily there are software applications to automate just about everything... except for writing the original article of course. |
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