| Are you looking for the most cost effective advertising for your internet project? Well so am I! My name is Ken Zuver and I have over 100 websites either in development or the planning stages. As you can probably guess I need a lot of advertising... and I need it now. So just like you, I started searching and researching everything I could find regarding advertising, marketing and promoting my websites. Quite frankly, most of what I've seen is more confusing than informative. There's a lot of stuff out there, each claiming to be the 'best value' with no real statistics to back it up. I've read books, bought software, joined affiliations and programs and still just barely scratched the surface. What I was really hoping to find was a single informative source that would review the different options and point out the peaks and pitfalls of each one. Unfortunately, I didn't find anything comprehensive or objective which is why this site exists today. |
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| So what is the most effective web advertising? There's certainly no shortage of options... Pay-Per-Click, FFA, Classifieds, Press Releases, Articles, Social Networking Link Exchanges and much more. Each of these advertising 'categories' has within it hundreds, if not thousands of products and programs. To complicate things even more, there are any number of stores, websites, agencies, services, distributors and affiliates from whom you can purchase these products. How can you know that you're getting the best price? Speaking of price... time is money so you have to consider how much time you will have to invest to impliment each program. If that wasn't enough, some advertising programs will actually drive customers away, get you banned by the major search engines or even land you in jail. You have to be selective when setting up your marketing program to minimize your risk and expenses while maximizing your returns. |
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